Storytelling How to Design for Empathy
Jeff Jordan, Investor, Andreessen Horowitz

Video Vignette: How to Design for Empathy

Featuring: Jeff Jordan

Summary: Story is a way of bringing content to life and an important part of an funder’s decision to invest. When telling your story, be intentioned about making it authentic, heartfelt, and true.

Takeaway: Have authentic stories – they are a representation of who you are.

Considerations and Questions:

1- When you tell your story, do you consider what emotions you are trying to evoke in your listener?

2- When you tell your story, how do you get your listener to relate to the situation or context, if they have never experienced or seen anything similar?

3- What impression do you want others to have of you through your stories?

 

Video Vignette: How to Design for Empathy

Featuring: Jeff Jordan

Summary: Story is a way of bringing content to life and an important part of an funder’s decision to invest. When telling your story, be intentioned about making it authentic, heartfelt, and true.

Takeaway: Have authentic stories – they are a representation of who you are.

Considerations and Questions:

1- When you tell your story, do you consider what emotions you are trying to evoke in your listener?

2- When you tell your story, how do you get your listener to relate to the situation or context, if they have never experienced or seen anything similar?

3- What impression do you want others to have of you through your stories?