Storytelling How to Lead with a Vision
Tory Burch, CEO, Tory Burch LLC

Video Vignette: How to Lead with Vision

Featuring: Tory Burch

Summary: Stories are important, but at the end of the day, it's all about the product. In a saturated market like fashion, products and stories must offer a unique point of view. It takes restraint in terms of opening stories of partnerships to look to the long term for shaping your fast-growing company, you must think forward and not just take what comes along in building your brand and business.

Takeaway: Shape stories that focus on how your product or solution is uniquely relevant.

Considerations and Questions:

1- What makes your product or solution more interesting than others?

2- How do you strategically design stories for the long term?

3- What is timeless about your product and brand that you may leverage?

 

Video Vignette: How to Lead with Vision

Featuring: Tory Burch

Summary: Stories are important, but at the end of the day, it's all about the product. In a saturated market like fashion, products and stories must offer a unique point of view. It takes restraint in terms of opening stories of partnerships to look to the long term for shaping your fast-growing company, you must think forward and not just take what comes along in building your brand and business.

Takeaway: Shape stories that focus on how your product or solution is uniquely relevant.

Considerations and Questions:

1- What makes your product or solution more interesting than others?

2- How do you strategically design stories for the long term?

3- What is timeless about your product and brand that you may leverage?