Storytelling Use Humor in Story
David Hornik, General Partner, August Capital

Video Vignette: Use Humor in Story

Featuring: David Hornik

Summary: David Hornik talks about how, if done well, leaders can use humor to reshape how people see a company and its products.  Keep in mind the following principles: always consider the listener and how you want to either fulfill expectations or create surprise; story can help you simplify complex concepts; humor is one tool of many in how you use story.          

Takeaway: Consider how you can use humor, playfulness and fun in your stories and branding to make a stronger impact.

Considerations and Questions:

1- How do you incorporate humor in your stories?

2- When you tell stories, how do you attempt to surprise them?

3- How do you reveal information to your listener when you tell stories?

 

Video Vignette: Use Humor in Story

Featuring: David Hornik

Summary: David Hornik talks about how, if done well, leaders can use humor to reshape how people see a company and its products.  Keep in mind the following principles: always consider the listener and how you want to either fulfill expectations or create surprise; story can help you simplify complex concepts; humor is one tool of many in how you use story.      

Takeaway: Consider how you can use humor, playfulness and fun in your stories and branding to make a stronger impact.

Considerations and Questions:

1- How do you incorporate humor in your stories?

2- When you tell stories, how do you attempt to surprise them?

3- How do you reveal information to your listener when you tell stories?