Storytelling Bare Power of Empathy
Leslie Blodgett, Executive Chairman, Bare Escentuals

Video Case Vignette: Bare Power of Empathy

Featuring: Leslie Blodgett

Summary: Leslie Blodgett and the company Bare Escentuals inspires the listener by communicating a true understanding of the needs and concerns the listener may have.  Consider the work that needs to be done to truly understand the listener and communicate these insights to them through story.

Takeaway: To capture the power of empathy, it is critical to first understand the listener.

Considerations and Questions:

1-  What can you do to understand the needs and concerns of the listener?

2-  How can you continue to tell the story with consistency while still capturing the interest of the listener?

3-  How do you build empathy with an audience that is fundamentally different than yourself?

Video Case Vignette: Bare Power of Empathy

Featuring: Leslie Blodgett

Summary: Leslie Blodgett and the company Bare Escentuals inspires the listener by communicating a true understanding of the needs and concerns the listener may have.  Consider the work that needs to be done to truly understand the listener and communicate these insights to them through story.

Takeaway: To capture the power of empathy, it is critical to first understand the listener.

Considerations and Questions:

1- What can you do to understand the needs and concerns of the listener?

2- How can you continue to tell the story with consistency while still capturing the interest of the listener?

3- How do you build empathy with an audience that is fundamentally different than yourself?