Storytelling Aaker on the Power of Story
Jennifer Aaker, General Atlantic Partners Professor of Marketing, Stanford Graduate School of Business

Video Vignette: Aaker on the Power of Story

Featuring: Professor Jennifer Aaker

Summary: Jennifer Aaker shares insights and research on the behavioral science behind story.  The science of story shows how it can persuade, influence and even sabotage individuals, organizations and teams, depending on how it is used.

Takeaway: Story can be a powerful tool if honed and refined to be used to its maximum potential.

Considerations and Questions:

1- What surprises you about the research and science behind story?

2- What is intuitive when it comes to story and what needs more of your focus?

3- How can you develop a suite of stories to be used for more impact as a leader?

 

Video Vignette: Aaker on the Power of Story

Featuring: Professor Jennifer Aaker

Summary: Jennifer Aaker shares insights and research on the behavioral science behind story.  The science of story shows how it can persuade, influence and even sabotage individuals, organizations and teams, depending on how it is used.

Takeaway: Story can be a powerful tool if honed and refined to be used to its maximum potential.

Considerations and Questions:

1- What surprises you about the research and science behind story?

2- What is intuitive when it comes to story and what needs more of your focus?

3- How can you develop a suite of stories to be used for more impact as a leader?