Storytelling Story in Nonprofits
Christy Turlington, Founder, Every Mother Counts

Video Vignette: Story in Nonprofits

Featuring: Christy Turlington

Summary: Christy Turlington talks about how she uses story to convey her message and organizational mission for a nonprofit.  To be as impactful as possible, you must clearly communicate the core issue and problems that the organization is addressing for people to understand the purpose for the work.

Takeaway: Keep in mind that for nonprofits, story is especially critical for people to understand the potential impact you can have for your work.

Considerations and Questions:

1- How is storytelling different for nonprofits than for corporations?

2- What is essential for storytelling in nonprofits?

3- How should the story change for donors compared to those being served by the nonprofit mission?

Video Vignette: Story in Nonprofits

Featuring: Christy Turlington

Summary: Christy Turlington talks about how she uses story to convey her message and organizational mission for a nonprofit.  To be as impactful as possible, you must clearly communicate the core issue and problems that the organization is addressing for people to understand the purpose for the work.

Takeaway: Keep in mind that for nonprofits, story is especially critical for people to understand the potential impact you can have for your work.

Considerations and Questions:

1- How is storytelling different for nonprofits than for corporations?

2- What is essential for storytelling in nonprofits?

3- How should the story change for donors compared to those being served by the nonprofit mission?