Video Case Vignette: Bare Power of Purpose

Featuring: Leslie Blodgett

Summary: Leslie Blodgett and the company Bare Escentuals are very clear about messaging so that listeners understand the purpose and mission of the company.  By being consistent about the purpose, listeners can understand the motives for the company so they feel a sense of loyalty and commitment.

Takeaway: When listeners understand your motivation and purpose, they are more likely to trust you.

Considerations and Questions:

1- How can you tell your purpose as clearly and powerfully as possible?

2- Why is it important that the customer and listener understand your purpose, especially if their needs are being met?

3- As your purpose evolves, what must you consider when you tell the story about the changes?