There are 27 videos in the "Sales/Marketing" collection

Jim Roth, Manager, Dell Synopsis:Manager must gain the trust of his call-center team to encourage them to maximize customer satisfaction.
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Subject Area: Operations
Leadership Role: Middle Manager
Business Function: Sales/Marketing
Industry: Products & Retail
Leadership topic: Motivating Teams
Jim Roth, Manager, Dell Synopsis:Manager must devise incentives for a call-center team to boost customer satisfaction.
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Subject Area: Human ResourcesOperationsStrategic Management
Leadership Role: Middle Manager
Business Function: Sales/Marketing
Industry: Products & Retail
Leadership topic: Motivating Teams
Deborah Nelson, SVP Marketing, Hewlett Packard Synopsis:Senior manager discusses several key considerations for effective talent management.
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Subject Area: Career DevelopmentHuman Resources
Leadership Role:
Business Function: Human ResourcesSales/Marketing
Industry: High Tech
Leadership topic: Leading Change
Deborah Nelson, SVP Marketing, Hewlett Packard Synopsis:Listening is a skill which will determine a team's ability to function at a high level.
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Subject Area: Decision-MakingStrategic Management
Leadership Role:
Business Function: General ManagementSales/Marketing
Industry: High Tech
Leadership topic: Motivating Teams
Juan-Carlos Ruck, VP, Sales, Pepsico Synopsis:Manager must reassure his staff after taking an abrupt and unexplained four-week leave.
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Subject Area: Career DevelopmentHuman ResourcesWork/Life Balance
Leadership Role:
Business Function: Sales/Marketing
Industry: Products & Retail
Leadership topic: Difficult Conversations
Juan-Carlos Ruck, VP, Sales, Pepsico Synopsis:A young manager must devise a comeback after a disastrous first five months on the job.
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Subject Area: Career DevelopmentDecision-MakingWork/Life Balance
Leadership Role:
Business Function: Sales/Marketing
Industry: Products & Retail
Leadership topic: Taking Charge
Chris Tilghman, Director, Inside Track Synopsis:A just-promoted manager struggles to motivate under-performing employees who are different from himself.
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Subject Area: Career DevelopmentConflictHuman ResourcesOperations
Leadership Role: Middle Manager
Business Function: General ManagementHuman ResourcesSales/Marketing
Industry: Services
Leadership topic: Becoming a Leader
Alex Jensen, Marketing Executive, BP Synopsis:Manager must lead by example by communicating effectively while managing her team from home.
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Subject Area: OperationsPower and PoliticsDecision-MakingEthicsWork/Life BalanceConflict
Leadership Role:
Business Function: General ManagementSales/MarketingStrategy
Industry: Products & RetailServices
Leadership topic: Managing Boss and Expectations
Woody Smeck, Superintendent, National Park Service Synopsis:Leader must unite disparate groups and motivate everybody to have a common vision to better accomplish the mission.
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Subject Area: Strategic Management
Leadership Role:
Business Function: General ManagementSales/MarketingStrategy
Industry: Military/GovernmentNon-Profit
Leadership topic: Vision, Values, and Culture
Amy Brooks, EVP, Team Marketing and Business Operations, National Basketball Association Synopsis:A leader talks about how influential a story can be if it is told to inspire others.
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Christiana Shi, President, Nike Inc. Synopsis:A leader talks about how a good story makes you think, a better story makes you feel, a really great story makes you remember it time and time again.
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Subject Area: Career Development
Leadership Role: Board LevelSenior Manager (VP-level)Executive (C-Level)Middle Manager
Business Function: Sales/Marketing
Industry: High TechServices
Leadership topic: Storytelling
Jeff Jordan, Investor, Andreessen Horowitz Synopsis:A leader talks about how story is a way of bringing products and a company to life.
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Subject Area: Career Development
Leadership Role: Board LevelSenior Manager (VP-level)Executive (C-Level)Middle Manager
Business Function: General ManagementSales/Marketing
Industry: High Tech
Leadership topic: Storytelling
Mindy Grossman, CEO, HSN Inc. Synopsis:Storytelling and context in business is critical to long term brand success. Storytelling saved HSN and was a critical part of reinventing the business model from selling to inspiring through stories.
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Nancy Duarte, Principal, Duarte, Inc. Synopsis:The job of every leader is to curate the stories in your company. Find stories, find meaning, and amplify that. Sometimes decomission some stories.
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Subject Area: Strategic ManagementCareer Development
Leadership Role:
Business Function: Sales/Marketing
Industry: Products & RetailServices
Leadership topic: Storytelling
Nathan Hubbard, Head of Commerce, Twitter Synopsis:Nathan Hubbard shares how he relates his personal story as a way to humanize Ticketmaster for consumers to turn around the company.
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Tory Burch, CEO, Tory Burch LLC Synopsis:Leaders talks about how a good story should be unique and capture the essence of the product.
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Subject Area: Career Development
Leadership Role: Board LevelSenior Manager (VP-level)Executive (C-Level)Middle Manager
Business Function: Sales/Marketing
Industry:
Leadership topic: Storytelling
Christian Roman, Story Artist, Pixar Synopsis:A leader talks about how we use stories to learn about life and how to be successful.
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Nicole Khan, Co-Lead Design Change, Ideo Synopsis:A leader talks about ways she can filter her repertoire of stories to find one that will really make an impact.
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Subject Area: Career Development
Leadership Role: Board LevelSenior Manager (VP-level)Executive (C-Level)
Business Function: General ManagementSales/Marketing
Industry: Products & RetailServices
Leadership topic: Storytelling
Jennifer Aaker, General Atlantic Partners Professor of Marketing, Stanford Graduate School of Business Synopsis:Aaker speaks to the power of purpose in storytelling.
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Subject Area: Strategic ManagementPower and Politics
Leadership Role: Board LevelSenior Manager (VP-level)Executive (C-Level)Middle Manager
Business Function: Sales/Marketing
Industry: Services
Leadership topic: Storytelling
Jennifer Aaker, General Atlantic Partners Professor of Marketing, Stanford Graduate School of Business Synopsis:Aaker speaks to the science behind the power of empathy in storytelling.
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Subject Area: Strategic ManagementPower and Politics
Leadership Role: Board LevelSenior Manager (VP-level)Executive (C-Level)Middle Manager
Business Function: Sales/Marketing
Industry: Services
Leadership topic: Storytelling
Jennifer Aaker, General Atlantic Partners Professor of Marketing, Stanford Graduate School of Business Synopsis:Jennifer Aaker shares the behavioral science behind the power of story.
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Jennifer Aaker, General Atlantic Partners Professor of Marketing, Stanford Graduate School of Business Synopsis:Aaker shares the science behind the power of humor in story.
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Subject Area: Strategic Management
Leadership Role: Board LevelSenior Manager (VP-level)Executive (C-Level)Middle Manager
Business Function: Sales/MarketingStrategy
Industry:
Leadership topic: Storytelling
Leslie Blodgett, Executive Chairman, Bare Escentuals Synopsis:Founder shares her insights about how she uses empathy in storytelling.
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Leslie Blodgett, Executive Chairman, Bare Escentuals Synopsis:Founder discusses how she leverages story in her business Bare Escentuals.
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Leslie Blodgett, Executive Chairman, Bare Escentuals Synopsis:Founder shares insights to how she uses humor effectively with her storytelling.
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Fran Maier, Founder and CEO, Various Ventures Synopsis:A seasoned entrepreneur discusses how your network will offer some of the best opportunities for business.
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Subject Area: Entrepreneurship
Leadership Role: Executive (C-Level)
Business Function: Sales/Marketing
Industry: High Tech
Leadership topic: What I Wish I Knew
Dana Bloom, VP & General Manager of Keep Collective, Stella and Dot Synopsis:A senior leader talks about dynamics and insights she has gained through experience she wish she knew when she was younger.
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Subject Area: Power and PoliticsWork/Life BalanceCareer Development
Leadership Role: Executive (C-Level)
Business Function: General ManagementSales/Marketing
Industry: Products & Retail
Leadership topic: What I Wish I Knew