Storytelling The Four Stories You Need
James Buckhouse, Head of Content, Sequoia

Video Vignette: The Four Stories You Need

Featuring: James Buckhouse

Summary: Every type of business needs to tell stories because the products can't speak for themselves. A story can entice people to try your product and become a loyal customer. A four-word story can be that ‘North Star’ for your company to get your entire mission or purpose across. Four types of stories you need to be successful: (1) Pitch to Investors; (2) pitch to internal team; (3) pitch to the press; and (4) pitch to the consumer. Your story needs to talk about the particular fundamental human need your product is addressing.

Takeaway: Employees are going to be happy if they find meaning in the work they do (by articulating the meaning of their work).

Considerations and Questions:

1- What needs are you or your product solution addressing?

2- What would happen without your solution?

3- What difference is your solution making in the world?

Video Vignette: The Four Stories You Need

Featuring: James Buckhouse

Summary: Every type of business needs to tell stories because the products can't speak for themselves. A story can entice people to try your product and become a loyal customer. A four-word story can be that ‘North Star’ for your company to get your entire mission or purpose across. Four types of stories you need to be successful: (1) Pitch to Investors; (2) pitch to internal team; (3) pitch to the press; and (4) pitch to the consumer. Your story needs to talk about the particular fundamental human need your product is addressing.

Takeaway: Employees are going to be happy if they find meaning in the work they do (by articulating the meaning of their work).

Considerations and Questions:

1- What needs are you or your product solution addressing?

2- What would happen without your solution?

3- What difference is your solution making in the world?