There are 27 videos in the "Sales/Marketing" collection
Jim Roth, Manager, Dell
Synopsis:Manager must devise incentives for a call-center team to boost customer satisfaction.
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| Subject Area: | Human Resources, Operations, Strategic Management |
| Leadership Role: | Middle Manager |
| Business Function: | Sales/Marketing |
| Industry: | Products & Retail |
| Leadership topic: | Motivating Teams |
Deborah Nelson, SVP Marketing, Hewlett Packard
Synopsis:Listening is a skill which will determine a team's ability to function at a high level.
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| Subject Area: | Decision-Making, Strategic Management |
| Leadership Role: | |
| Business Function: | General Management, Sales/Marketing |
| Industry: | High Tech |
| Leadership topic: | Motivating Teams |
Deborah Nelson, SVP Marketing, Hewlett Packard
Synopsis:Senior manager discusses several key considerations for effective talent management.
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| Subject Area: | Career Development, Human Resources |
| Leadership Role: | |
| Business Function: | Human Resources, Sales/Marketing |
| Industry: | High Tech |
| Leadership topic: | Leading Change |
Juan-Carlos Ruck, VP, Sales, Pepsico
Synopsis:Manager must reassure his staff after taking an abrupt and unexplained four-week leave.
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| Subject Area: | Career Development, Human Resources, Work/Life Balance |
| Leadership Role: | |
| Business Function: | Sales/Marketing |
| Industry: | Products & Retail |
| Leadership topic: | Difficult Conversations |
Woody Smeck, Superintendent, National Park Service
Synopsis:Leader must unite disparate groups and motivate everybody to have a common vision to better accomplish the mission.
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| Subject Area: | Strategic Management |
| Leadership Role: | |
| Business Function: | General Management, Sales/Marketing, Strategy |
| Industry: | Military/Government, Non-Profit |
| Leadership topic: | Vision, Values, and Culture |
Jennifer Aaker, General Atlantic Partners Professor of Marketing, Stanford Graduate School of Business
Synopsis:Aaker shares the science behind the power of humor in story.
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| Subject Area: | Strategic Management |
| Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level), Middle Manager |
| Business Function: | Sales/Marketing, Strategy |
| Industry: | |
| Leadership topic: | Storytelling |
Christian Roman, Story Artist, Pixar
Synopsis:A leader talks about how we use stories to learn about life and how to be successful.
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| Subject Area: | Strategic Management, Career Development |
| Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level), Middle Manager |
| Business Function: | General Management, Sales/Marketing |
| Industry: | Financial, Products & Retail, Healthcare, Military/Government, High Tech, Services, Non-Profit |
| Leadership topic: | Storytelling |
Nicole Khan, Co-Lead Design Change, Ideo
Synopsis:A leader talks about ways she can filter her repertoire of stories to find one that will really make an impact.
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| Subject Area: | Career Development |
| Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level) |
| Business Function: | General Management, Sales/Marketing |
| Industry: | Products & Retail, Services |
| Leadership topic: | Storytelling |
Mindy Grossman, CEO, HSN Inc.
Synopsis:Storytelling and context in business is critical to long term brand success. Storytelling saved HSN and was a critical part of reinventing the business model from selling to inspiring through stories.
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| Subject Area: | Strategic Management |
| Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level), Middle Manager |
| Business Function: | Sales/Marketing |
| Industry: | Financial, Products & Retail, High Tech, Services, Non-Profit |
| Leadership topic: | Storytelling |
Leslie Blodgett, Executive Chairman, Bare Escentuals
Synopsis:Founder shares her insights about how she uses empathy in storytelling.
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| Subject Area: | Power and Politics, Strategic Management, Work/Life Balance |
| Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level), Middle Manager |
| Business Function: | Sales/Marketing |
| Industry: | Products & Retail |
| Leadership topic: | Storytelling |
Nancy Duarte, Principal, Duarte, Inc.
Synopsis:The job of every leader is to curate the stories in your company. Find stories, find meaning, and amplify that. Sometimes decomission some stories.
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| Subject Area: | Strategic Management, Career Development |
| Leadership Role: | |
| Business Function: | Sales/Marketing |
| Industry: | Products & Retail, Services |
| Leadership topic: | Storytelling |
Christiana Shi, President, Nike Inc.
Synopsis:A leader talks about how a good story makes you think, a better story makes you feel, a really great story makes you remember it time and time again.
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| Subject Area: | Career Development |
| Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level), Middle Manager |
| Business Function: | Sales/Marketing |
| Industry: | High Tech, Services |
| Leadership topic: | Storytelling |
Jennifer Aaker, General Atlantic Partners Professor of Marketing, Stanford Graduate School of Business
Synopsis:Jennifer Aaker shares the behavioral science behind the power of story.
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| Subject Area: | Strategic Management, Operations, Power and Politics |
| Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level), Middle Manager |
| Business Function: | Sales/Marketing, Strategy |
| Industry: | Products & Retail, Services |
| Leadership topic: | Storytelling |
Tory Burch, CEO, Tory Burch LLC
Synopsis:Leaders talks about how a good story should be unique and capture the essence of the product.
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| Subject Area: | Career Development |
| Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level), Middle Manager |
| Business Function: | Sales/Marketing |
| Industry: | |
| Leadership topic: | Storytelling |
Jeff Jordan, Investor, Andreessen Horowitz
Synopsis:A leader talks about how story is a way of bringing products and a company to life.
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| Subject Area: | Career Development |
| Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level), Middle Manager |
| Business Function: | General Management, Sales/Marketing |
| Industry: | High Tech |
| Leadership topic: | Storytelling |
Jennifer Aaker, General Atlantic Partners Professor of Marketing, Stanford Graduate School of Business
Synopsis:Aaker speaks to the science behind the power of empathy in storytelling.
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| Subject Area: | Strategic Management, Power and Politics |
| Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level), Middle Manager |
| Business Function: | Sales/Marketing |
| Industry: | Services |
| Leadership topic: | Storytelling |
Nathan Hubbard, Head of Commerce, Twitter
Synopsis:Nathan Hubbard shares how he relates his personal story as a way to humanize Ticketmaster for consumers to turn around the company.
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| Subject Area: | Career Development |
| Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level), Middle Manager |
| Business Function: | General Management, Sales/Marketing |
| Industry: | Products & Retail, High Tech, Services |
| Leadership topic: | Storytelling |
Jennifer Aaker, General Atlantic Partners Professor of Marketing, Stanford Graduate School of Business
Synopsis:Aaker speaks to the power of purpose in storytelling.
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| Subject Area: | Strategic Management, Power and Politics |
| Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level), Middle Manager |
| Business Function: | Sales/Marketing |
| Industry: | Services |
| Leadership topic: | Storytelling |
Dana Bloom, VP & General Manager of Keep Collective, Stella and Dot
Synopsis:A senior leader talks about dynamics and insights she has gained through experience she wish she knew when she was younger.
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| Subject Area: | Power and Politics, Work/Life Balance, Career Development |
| Leadership Role: | Executive (C-Level) |
| Business Function: | General Management, Sales/Marketing |
| Industry: | Products & Retail |
| Leadership topic: | What I Wish I Knew |
Fran Maier, Founder and CEO, Various Ventures
Synopsis:A seasoned entrepreneur discusses how your network will offer some of the best opportunities for business.
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| Subject Area: | Entrepreneurship |
| Leadership Role: | Executive (C-Level) |
| Business Function: | Sales/Marketing |
| Industry: | High Tech |
| Leadership topic: | What I Wish I Knew |
Alex Jensen, Marketing Executive, BP
Synopsis:Manager must lead by example by communicating effectively while managing her team from home.
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| Subject Area: | Operations, Power and Politics, Decision-Making, Ethics, Work/Life Balance, Conflict |
| Leadership Role: | |
| Business Function: | General Management, Sales/Marketing, Strategy |
| Industry: | Products & Retail, Services |
| Leadership topic: | Managing Boss and Expectations |
Amy Brooks, EVP, Team Marketing and Business Operations, National Basketball Association
Synopsis:A leader talks about how influential a story can be if it is told to inspire others.
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| Subject Area: | Strategic Management, Work/Life Balance, Career Development |
| Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level), Middle Manager |
| Business Function: | General Management, Sales/Marketing, Strategy |
| Industry: | Services |
| Leadership topic: | Storytelling |
Juan-Carlos Ruck, VP, Sales, Pepsico
Synopsis:A young manager must devise a comeback after a disastrous first five months on the job.
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| Subject Area: | Work/Life Balance, Decision-Making, Career Development |
| Leadership Role: | |
| Business Function: | Sales/Marketing |
| Industry: | Products & Retail |
| Leadership topic: | Taking Charge |
Leslie Blodgett, Executive Chairman, Bare Escentuals
Synopsis:Founder shares insights to how she uses humor effectively with her storytelling.
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| Subject Area: | Strategic Management, Power and Politics |
| Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level) |
| Business Function: | R&D/Product Development, Sales/Marketing |
| Industry: | Products & Retail |
| Leadership topic: | Storytelling |
Chris Tilghman, Director, Inside Track
Synopsis:A just-promoted manager struggles to motivate under-performing employees who are different from himself.
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| Subject Area: | Human Resources, Operations, Conflict, Career Development |
| Leadership Role: | Middle Manager |
| Business Function: | General Management, Sales/Marketing, Human Resources |
| Industry: | Services |
| Leadership topic: | Becoming a Leader |
Leslie Blodgett, Executive Chairman, Bare Escentuals
Synopsis:Founder discusses how she leverages story in her business Bare Escentuals.
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| Subject Area: | Power and Politics, Strategic Management, Work/Life Balance |
| Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level) |
| Business Function: | Sales/Marketing, Strategy |
| Industry: | Products & Retail |
| Leadership topic: | Storytelling |
Jim Roth, Manager, Dell
Synopsis:Manager must gain the trust of his call-center team to encourage them to maximize customer satisfaction.
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| Subject Area: | Operations |
| Leadership Role: | Middle Manager |
| Business Function: | Sales/Marketing |
| Industry: | Products & Retail |
| Leadership topic: | Motivating Teams |