Storytelling How to Define a Story
Nicole Khan, Co-Lead Design Change, Ideo

Video Vignette: How to Define a Story

Featuring: Nicole Khan

Summary: Use the bar test to find a great story. When we tell stories at bars, we're naturally open and friendly. Tell your story as often as you can and get feedback from your listeners.  Think about when your listeners lean in.  Consider three elements that make a great story: 1) through line (clear message), 2) "put me in the room" (bring your story to life with rich details), 3) prioritize visuals over text.

Takeaway: Be intentional about the stories you share and take time to consider how you share it with others.

Considerations and Questions:

1- How do you think about timing and initially get people’s attention to tell your story?

2- How do you help people visualize your story?

3- What story elements come naturally to you and how do you leverage them?

 

Video Vignette: How to Define a Story

Featuring: Nicole Khan

Summary: Use the bar test to find a great story. When we tell stories at bars, we're naturally open and friendly. Tell your story as often as you can and get feedback from your listeners.  Think about when your listeners lean in.  Consider three elements that make a great story: 1) through line (clear message), 2) "put me in the room" (bring your story to life with rich details), 3) prioritize visuals over text.

Takeaway: Be intentional about the stories you share and take time to consider how you share it with others.

Considerations and Questions:

1- How do you think about timing and initially get people’s attention to tell your story?

2- How do you help people visualize your story?

3- What story elements come naturally to you and how do you leverage them?