Video Case Vignette: Bare Power of Story
Featuring: Leslie Blodgett
Summary: Leslie Blodgett and the company Bare Escentuals show how story can make a difference in the minds of the consumer, the market and the staff. It is critical to be as genuine as possible so that it resonates with people at every level of the organization and market.
Takeaway: Story can be very powerful if carefully crafted to resonate with the listener.
Considerations and Questions:
1- What is especially remarkable about how Bare Escentuals tells its story?
2- How does Bare impact listeners more than competitors to capture awareness and loyalty?
3- What is unique and memorable about the Bare story to drive behavioral change?