Video Vignette: Bare Power of Humor
Featuring: Leslie Blodgett
Summary: Leslie Blodgett and the Company Bare Escentuals are able to capture the heart and mind of listeners and customers by incorporating humor into the story behind the company. This humor engages listeners and attracts them more strongly to the organization.
Takeaway: Humor engages listeners to develop a stronger affinity to the storyteller and the company.
Considerations and Questions:
1- How does Bare Escentuals incorporate humor so that it is especially powerful?
2- What reaction do you have when you are amused or laugh at a story?
3- How can you incorporate humor in your story so that it sounds natural and genuine?