Storytelling Aaker on the Power of Humor
Jennifer Aaker, General Atlantic Partners Professor of Marketing, Stanford Graduate School of Business

Video Vignette: Aaker on the Power of Humor

Featuring: Professor Jennifer Aaker

Summary: Jennifer Aaker shares insights and research on how humor influences behavior for leaders and organizations.  This powerful tool within stories has the potential to persuade listeners and customers.

Takeaway: Humor is a powerful tool that can be practiced and refined for more effective use.

Considerations and Questions:

1-    What kind of humor comes naturally to you?

2-    How can you develop more humor in the stories you tell and with your colleagues?

3-    How can humor be dangerous or turn against you?

 

Video Vignette: Aaker on the Power of Humor

Featuring: Professor Jennifer Aaker

Summary: Jennifer Aaker shares insights and research on how humor influences behavior for leaders and organizations.  This powerful tool within stories has the potential to persuade listeners and customers.

Takeaway: Humor is a powerful tool that can be practiced and refined for more effective use.

Considerations and Questions:

1-    What kind of humor comes naturally to you?

2-    How can you develop more humor in the stories you tell and with your colleagues?

3-    How can humor be dangerous or turn against you?