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Storytelling
View Video Cases for this topic
  • Why Stories are Important
    Christian Roman, Story Artist, Pixar
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    A leader talks about how we use stories to learn about life and how to be successful.
  • How to Define a Story
    Nicole Khan, Co-Lead Design Change, Ideo
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    A leader talks about ways she can filter her repertoire of stories to find one that will really make an impact.
  • Defining a Story
    Mindy Grossman, CEO, HSN Inc.
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    Storytelling and context in business is critical to long term brand success. Storytelling saved HSN and was a critical part of reinventing …
  • How to Harness Personal Story to Lead
    Nancy Duarte, Principal, Duarte, Inc.
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    The job of every leader is to curate the stories in your company. Find stories, find meaning, and amplify that. Sometimes decomission some …
  • How to Harness Story in a Digital World
    Christiana Shi, President, Nike Inc.
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    A leader talks about how a good story makes you think, a better story makes you feel, a really great story makes you remember it time and t…
  • Aaker on the Power of Story
    Jennifer Aaker, General Atlantic Partners Professor of Marketing, Stanford Graduate School of Business
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    Jennifer Aaker shares the behavioral science behind the power of story.
  • How to Lead with a Vision
    Tory Burch, CEO, Tory Burch LLC
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    Leaders talks about how a good story should be unique and capture the essence of the product.
  • Using Story to Inspire
    Amy Brooks, EVP, Team Marketing and Business Operations, National Basketball Association
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    A leader talks about how influential a story can be if it is told to inspire others.
  • The Four Stories You Need
    James Buckhouse, Head of Content, Sequoia
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    A leader talks about how every type of business needs to tell stories because the products can't speak for themselves.
  • How to Design for Empathy
    Jeff Jordan, Investor, Andreessen Horowitz
    Related Videos
    A leader talks about how story is a way of bringing products and a company to life.
  • Shifting the Audience Perspective
    Leslie Witt, Associated Partner, Ideo
    Related Videos
    A leader talks about how she uses the power of words to shift the perspective of her audience.
  • Aaker on the Power of Empathy
    Jennifer Aaker, General Atlantic Partners Professor of Marketing, Stanford Graduate School of Business
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    Aaker speaks to the science behind the power of empathy in storytelling.
  • Using Story to Humanize a Business
    Nathan Hubbard, Head of Commerce, Twitter
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    Nathan Hubbard shares how he relates his personal story as a way to humanize Ticketmaster for consumers to turn around the company.
  • Use Humor in Story
    David Hornik, General Partner, August Capital
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    A leader talks about how using humor with your branding and story can be powerful.
  • Aaker on the Power of Humor
    Jennifer Aaker, General Atlantic Partners Professor of Marketing, Stanford Graduate School of Business
    Related Videos
    Aaker shares the science behind the power of humor in story.
  • Story in Nonprofits
    Christy Turlington, Founder, Every Mother Counts
    Related Videos
    A Nonprofit founder talks about how she uses story to further her organization's mission.
  • Aaker on the Power of Purpose
    Jennifer Aaker, General Atlantic Partners Professor of Marketing, Stanford Graduate School of Business
    Related Videos
    Aaker speaks to the power of purpose in storytelling.
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Privacy Policy

This statement discloses the privacy practices for the entire Stanford Graduate School of Business Web site.

Stanford Graduate School of Business is committed to protecting your personal information and respecting your privacy. In general you can visit our Web site without telling us who you are or revealing information about yourself.

Some Web sites covered by this policy may request personal information from you in order to complete a form or transaction. Your information will only be used to execute the immediate transaction, and will be provided to other parties only as necessary to complete your transaction. Stanford Graduate School of Business will not provide any of your personal information to third parties without your permission, unless compelled by law or court order to do so, and will not sell any personal information to third parties for purposes of marketing, advertising, or promotion.

Stanford Graduate School of Business uses various methods to collect certain other kinds of information including cookies, referrers, IP addresses, and system information.

Cookies

Cookies are small snippets of data passed from a Web site to your PC as you browse the Web that can be transferred back to the original site or domain with future requests from your browser. Cookies can be used in a variety of ways, including ways that have privacy implications, such as tracking your previous activities at a particular site. Most browsers allow you to choose not to accept cookies. Choosing to accept cookies, however, enables some online services to work more efficiently or makes the use of services more convenient.

Referrers

A referrer is the information passed along by a Web browser that references the Web URL you linked from. Our Web server automatically gathers this information. Stanford Graduate School of Business uses this information for site statistical analysis. Stanford Graduate School of Business will not use this information to attempt to identify your personal information.

IP Addresses

Your computer uses IP addresses every time you connect to the Internet. Computers on the network use your IP address to identify your computer so that data, such as the Web pages you request, can be sent to you. Our Web server automatically gathers them. Stanford Graduate School of Business uses this information for site statistical analysis. Stanford Graduate School of Business will not use your IP address to attempt to identify your personal information.

System Information

System information includes time, type of Web browser being used, the operating system or platform, and CPU speed. Your Web browser sends this information automatically when you are connected to a Web site. This information is used by Stanford Graduate School of Business to identify broad demographic statistics and may be used to provide information appropriate for your computer system. Stanford Graduate School of Business will not use this information to attempt to identify your personal information.

Security

While no system can provide guaranteed security, we take reasonable efforts to keep information you provide to us secure, including encryption technology, and physical security at the location of the server where information is stored.

Links to Other Sites

Stanford Graduate School of Business Web site includes hyperlinks to sites maintained or controlled by others. Stanford Graduate School of Business is not responsible for and does not routinely screen, approve, review, or endorse the contents of or use of any of the products or services that may be offered at this or any other Web site. We advise you to review the individual privacy policies of the respective sites.

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